Never before has an episode of Shark Tank fallen into a bidding war – with all the sharks trying to get their hands on the product. But that’s exactly what happened when Keto Tone Diet Founders Dr. Ron Chang and Michael Shrader went on Shark Tank. In the end, the shark’s bought a staggering 25% of the partners couple, with the shark’s personally vowing to mentor he pair and help the undergo an new marketing campaign tailor made to reach all women with their revolutionary product.

“We didn’t really expect the response we got. We were hoping for some funding, maybe a little exposure, but the shark’s all saw right away what we had.” Michael Shrader said after the airing.

We sat down with the partners to ask them more about how they got started.

InTouch: Tell us, how did you know where to start?

Chang: To be honest, I really didn’t. But I knew there had to be a better weight loss answer. So I started talking to my patients. I wanted to find out what changes they were realistically willing to make and how much they were realistically willing to do to lose weight. What I found out? People need weight loss to fit into their lives. They still have jobs and kids and house cleaning and groceries. They don’t have time for complicated diets and excessive workout plans.

InTouch: So how did you find out about the keto diet?

Shrader: That was all me. Time ran a feature on it like a year ago. I remembered how the keto diet was again touted as a “miracle cure” The problem? People can’t stick to the complicated diet. So that was our starting point. We knew we needed to find a way to change the way people’s metabolism worked, without… well the work.

Since the show, the partners sold out of their initial run of Keto Tone Diet and are gearing up for their next run. But the results so far have been unbelievable!

InTouch: Was it expensive to develop Keto Tone Diet?

Schrader: Doing the initial testing and research was. I used my savings from a decade as a financial analyst. But one of our biggest challenges was we wanted to make Keto Tone Diet afforadable for everyone. So we’re offering a number of different packages and options in order to fit everyone’s budget.

InTouch: That’s impressive! Could you explain how the diet works?

Chang: There isn’t much to it, and that is the appeal of it all. Every morning you take a Keto Tone Diet with an 8 oz. glass of water. And every evening, you take another pill with another 8 oz glass of water. That’s it! Of course, as as doctor I always recommend a healthy diet and exercise. But honestly, exercise doesn’t really work for losing weight, just for over all health. After just 30 days we started to see amazing results. In three months all of our test subjects had lost at least 20 pounds each!